Koctas, Kingfisher’s joint venture in Turkey, is the number one home improvement and DIY retailer in the country. From major appliance to construction goods, Koctas offers nearly 70 thousand products in 11 main categories with affordable prices and payment facilities. Koctas opened his first online store in 2005 in addition to its physical stores and currently has over 5 million monthly visitors
To identify customers most likely to return and generate revenue from existing customers
Koctas was struggling to retain existing customers and increase the retention rate by giving benefits to the correct audience
To increase customer loyalty and turn customers in to repeating buyers
Koctas wanted to create a loyal customer base by encouraging one time buyers to become repeating buyers by spending at minimum
Create real time smart offers for returning visitors
Quin AI's tailored deep learning algorithm helped Koçtaş to differentiate returning visitors and take real time actions to them. Quin generated %14 incremental revenue from this sessions
Able to run real-time offers to returning visitors by increasing retention rate
Koçtaş increased retention rate and optimized its revenue by targeting returning visitors. This lifted purchase rate of returning visitors by 1.5x
Quin AI provides real-time insights for Koçtaş to quickly plan their marketing actions within budget
Real-time visitor behavior insights helped Koçtaş to optimize its marketing budget
Identify abandoners before they leave and act upon high propensity abandoners with instant offers. Generates up to 15% incremental revenue in two weeks by just offering free delivery
Identify buyers and act upon high propensity buyers to increase basket size. Generates up to 20% incremental revenue in a month
Identify potential leads with high propensity of purchase by understanding their intention. Drives 30% additional leads to a customer call center with 50% lead sales success
