Increase Engagement

Quin AI increases purchase rate of returning visitors by 1.5x in a month

Description

Koctas, Kingfisher’s joint venture in Turkey, is the number one home improvement and DIY retailer in the country. From major appliance to construction goods, Koctas offers nearly 70 thousand products in 11 main categories with affordable prices and payment facilities. Koctas opened his first online store in 2005 in addition to its physical stores and currently has over 5 million monthly visitors

Headquarters

Istanbul, Turkey

Industry

Home Improvement and DIY

The Challenge

To identify customers most likely to return and generate revenue from existing customers

Koctas was struggling to retain existing customers and increase the retention rate by giving benefits to the correct audience

To increase customer loyalty and turn customers in to repeating buyers

Koctas wanted to create a loyal customer base by encouraging one time buyers to become repeating buyers by spending at minimum

Solution

Create real time smart offers for returning visitors

Quin AI's tailored deep learning algorithm helped Koçtaş to differentiate returning visitors and take real time actions to them. Quin generated %14 incremental revenue from this sessions

Able to run real-time offers to returning visitors by increasing retention rate

Koçtaş increased retention rate and optimized its revenue by targeting returning visitors. This lifted purchase rate of returning visitors by 1.5x

Quin AI provides real-time insights for Koçtaş to quickly plan their marketing actions within budget

Real-time visitor behavior insights helped Koçtaş to optimize its marketing budget