Koctas, Kingfisher’s joint venture in Turkey, is the number one home improvement and DIY retailer in the country. From major appliance to construction goods, Koctas offers nearly 70 thousand products in 11 main categories with affordable prices and payment facilities. Koctas opened his first online store in 2005 in addition to its physical stores and currently has over 5 million monthly visitors
To increase revenue from sessions by showing offers to the right audience
Koctas wanted to improve the success of upselling offers by differentiating the abandoners from buyers and showing them relevant offers
To run different upselling offers to different audiences and eliminate technical complexities
Koctas was struggling to take real-time actions for different audience groups along their journey where they reach the high propensity to buy
To foresee the campaign cost and expected returns due to limited insights
Koctas had no access to the rich behavioral insights of the visitors to fine-tune offers
Create and differentiate audiences in real time
Quin AI's tailored deep learning algorithm helped Koçtaş to differentiate 85% of buyers from cart abandoners. By improving the success rate of upselling offers, Quin generated %20 incremental revenue from sessions
Run real-time offers to buyers based on different basket value
With 90% accuracy, Koçtaş targeted high propensity buyers with different basket value in real-time to increase their basket size
Quin AI provides real-time insights for Koçtaş to quickly plan their marketing actions within budget
Real-time visitor behavior insights helped Koçtaş to optimize their marketing budget and to plan their campaigns within budget
Quin AI achieved extraordinary success in journey abandonment by generating up to 15% additional revenue with its frontier technology. After their success, we decided to work with them to improve the success of our upselling offers. They remarkably identified buyers and cart abandoners. They also eliminated all technical complexities that we had during the previous upselling offer process. Their great performance in both cases improved our efficiency and generated up to 20% incremental revenue
Identify abandoners before they leave and act upon high propensity abandoners with instant offers. Generates up to 15% incremental revenue in two weeks by just offering free delivery
Identify customers most likely to return and generate revenue from existing customers. Lifts purchase rate of returning visitors by 1.5x
Identify potential leads with high propensity of purchase by understanding their intention. Drives 30% additional leads to a customer call center with 50% lead sales success
