Decathlon, a French sporting goods retailer is the largest sporting goods retailer in both Turkey and the world. The company partners with global suppliers and distributes worldly known brands like Nike, Adidas, etc., and markets their own brands at affordable prices directly to their customers. In their 40 physical stores and online store launched in 2013, Decathlon offers nearly 5500 products in Turkey and attracts at least 3 million monthly online visitors
To identify abandoners before they leave the website
Decathlon did not have effective solutions other than traditional ML methods to identify card abandoners and act upon them in real-time before they leave the website
To find alternative ways to incentivize abandoners rather than providing discount coupons
Decathlon wanted to spend minimum and not to provide any discount coupons directly to customers. They wanted to offer free delivery to a specific audience who intend to abandon their journey
To find a solution in a fast, adaptive way and quickly see the outcomes
Decathlon needed a solution with quick implementation and wanted to see the outcomes in a brief period by optimizing their free delivery campaign
Identify abandoners and act upon high propensity abandoners to create incremental revenue
Quin AI's tailored deep learning algorithm helped Decathlon to identify 80% of the abandoners before they leave the website. This brought a significant amount (up to 15%) of additional revenue
Understand real-time visitor intentions and incentivize them with free delivery at the right time
Quin AI’s deep learning real-time algorithm made it possible for Decathlon to understand instant visitor intentions . Offering free delivery to the right audience at the right time optimized and brought up to %15 additional revenue by also increasing basket size
Quin quickly implemented and provided rich customer insights without significant investment in less than 2 weeks
Quin provided a fast and effective solution within Decathlon’s budget for reducing the journey abandonment. After being implemented in 3 days, Decathlon had access to rich customer insights and immediately reduced cart abandonment by 4 points in 2 weeks
We created up to %15 incremental revenue and a 4-point drop-in abandonment rate in just 15 days. So, I can honestly say that we are impressed with the outcomes and recommend Quin to every e-commerce business that wants to grow its sales and engagement!
Identify customers most likely to return and generate revenue from existing customers. Lifts purchase rate of returning visitors by 1.5x
Identify buyers and act upon high propensity buyers to increase basket size. Generates up to 20% incremental revenue in a month
Identify potential leads with high propensity of purchase by understanding their intention. Drives 30% additional leads to a customer call center with 50% lead sales success
