Reduce Journey Abandonment

Quin AI generates 15% incremental revenue in 2 weeks by just offering free delivery

Description

Decathlon, a French sporting goods retailer is the largest sporting goods retailer in both Turkey and the world. The company partners with global suppliers and distributes worldly known brands like Nike, Adidas, etc., and markets their own brands at affordable prices directly to their customers. In their 40 physical stores and online store launched in 2013, Decathlon offers nearly 5500 products in Turkey and attracts at least 3 million monthly online visitors

Headquarters

Istanbul, Turkey

Industry

Sporting Goods Retailer

The Challenge

To identify abandoners before they leave the website

Decathlon did not have effective solutions other than traditional ML methods to identify card abandoners and act upon them in real-time before they leave the website

To find alternative ways to incentivize abandoners rather than providing discount coupons

Decathlon wanted to spend minimum and not to provide any discount coupons directly to customers. They wanted to offer free delivery to a specific audience who intend to abandon their journey

To find a solution  in a fast, adaptive way and quickly see the outcomes

Decathlon needed a solution with quick implementation and wanted to see the outcomes in a brief period by optimizing their free delivery campaign

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Solution

Identify abandoners and act upon high propensity abandoners to create incremental revenue

Quin AI's tailored deep learning algorithm helped Decathlon to identify 80% of the abandoners before they leave the website. This brought a significant amount (up to 15%) of additional revenue

Understand real-time visitor intentions and incentivize them with free delivery at the right time

Quin AI’s deep learning real-time algorithm made it possible for Decathlon to understand instant visitor intentions . Offering free delivery to the right audience at the right time optimized and brought up to %15 additional revenue by also increasing basket size

Quin quickly implemented and provided rich customer insights without significant investment in less than 2 weeks

Quin provided a fast and effective solution within Decathlon’s budget for reducing the journey abandonment. After being implemented in 3 days, Decathlon had access to rich customer insights and immediately reduced cart abandonment by 4 points in 2 weeks

“We started using Quin AI for journey abandonment and the results we had were quite amazing!“

We created up to %15 incremental revenue and a 4-point drop-in abandonment rate in just 15 days. So, I can honestly say that we are impressed with the outcomes and recommend Quin to every e-commerce business that wants to grow its sales and engagement!

Melisa Çakır,
E-Commerce Director

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